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Zales

Zales

www.zales.com
What is your customer experience with Zales?

Zales Overview

The generated data is based on reviews and questionnaires provided by PissedConsumer.com users.

Based on reviews, created with AI
Rating Distribution

Zales has a 1.7 star rating from 148 customer reviews; 14% would likely recommend. Consumers report mostly dissatisfied sentiment, frequent requests for refunds, concerns about high price level, and problems with exchange, refund and cancellation policy.

Key Takeaways for Future Customers

  • Read Zales reviews and customer complaints before purchasing.
  • Confirm return, exchange, and warranty terms in writing.
  • Monitor billing and promotional financing closely to avoid unexpected interest.

Negative Feedback / Risk Areas

  • Unresponsive customer service and long wait times.
  • Refunds, cancellations, and exchanges often delayed or unresolved.
  • Delivery issues and missing merchandise reported.
  • Warranty and repair disputes; billing and finance complaints.

Positive Feedback

Some reviewers note friendly in-store staff and occasional successful escalations that resolved issues.

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Media from reviews

Zales - Cheap expensive jewelry... HORRIBLE PLACE
Zales - Cheap expensive jewelry... HORRIBLE PLACE - Image 2Consumer Complaint: Zales Jewelry’s Deceptive Interest ChargesZales - Unhappy with repairZales - Unhappy with repair - Image 2Zales - Lied to and humiliated in storeZales - Lied to and humiliated in store - Image 2
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A Collective Complaint helps you unite consumers dealing with the same issue, such as wrong charges, unexpected fees, damaged items, or misleading promises. It goes beyond a single review by growing stronger with every signature, making it harder to ignore. Once you reach 20 supporters, we’ll send it to the company to encourage a response.

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Amaria Jly
map-marker Aurora, Illinois

I purchased a ring on Tuesday it was a trade in it he very next morning I called the store upon opening to let them no I was coming in to return the ring and get my ring back .lots been 5 days now

AI Highlights
  • - Told I could return the trade-in ring within 30 days.
  • - Elizabeth couldn't process the refund.
  • - Five days later, no updates after many calls.

I went into the store on Tuesday to purchase a ring it was a trade in ring wasnt for me nice but wasnt for me I told I have 30 days to return and get my ring back I went in the very next day to return the ring and get my old ring back I told ok no problem I see Elizabeth the store manager who sold me the ring I was there 4 hours from 4pm until 8pm and she couldnt figure out how to refund me and returned my ring its now been 5 days and I am still waiting to hear back from her and customer service I have called customer service over 10 times and still nothing this process is overwhelming and nobody not one person have answer for me or even reached out to me with a solution after being a loyalty customer for 17 years this is the treatment I been receiving zale outlet mall aurora and customer service team

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1 comment
Amaria Jly

Need help with this

Tammy C Kei

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Indianapolis, Indiana

About an order I have

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Updated by user May 02, 2026

You do not buy from this company or quality

Original review Apr 17, 2026

I have not received my order like it was supposed to be. It is making me run behind on the things that I need to do.

Cons:
  • Guess the kinds is not to deal with zales anymore

Preferred solution: Price reduction

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Brett A Jsu

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Dallas, Texas

Did not solder my Ring after having his sized for three weeks and the manager never called me back to talk to me and I told him to very terrible story Complaint

They did not size my fiancé's ring, and they took three weeks to get it back. I asked the manager to call me, and no one ever contacted me. Very terrible store.

Loss:
$700

Preferred solution: Full refund

View full review
Ashley F Qpc

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Cheap expensive jewelry... HORRIBLE PLACE

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AI Highlights
  • - Chain purchased from Zales on 06/11/25 for over $700 tarnished and changed color within a month.
  • - Zales refused refunds or assistance.
Zales - Cheap expensive jewelry... HORRIBLE PLACE
Zales - Cheap expensive jewelry... HORRIBLE PLACE - Image 2

I purchased a chain for my son on 06/11/25 from Zales for over $700 and it tarnished and totally changed color within a month. Zales refuses to refund or do anything about it.

I specifically purchased this item from Zales thinking that they would have better quality products, but I was sadly mistaken. Their jewelry is extremely cheaply made and they turn around and sell it for a ridiculous amount of money. Then they won't do anything to help their customers.

This a horrible way to treat customers. CONSUMERS PLEASE BE AWARE...DO NOT PURCHASE JEWELRY FROM ZALES!

User's recommendation: PLEASE DO NOT BUY ANYTHING FROM ZALES

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Mark Kuzak K

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Dearborn, Michigan

The company’s communication sucks

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I ordered a ring. I sent an email message about wanting to know when it's going to be delivered, and that was three days ago. I still have not heard from anybody.

Loss:
$400
Pros:
  • And ways of talking with a human being
  • Absolutely
  • Communication

Preferred solution: Deliver product or service ordered

User's recommendation: Deal with somebody else this place is a real hassle

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Mark Kuzak K

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Dearborn, Michigan

Terrible communication and relations with their customers

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I purchased a ring for around $400.03 four days ago, and I still have not heard any confirmation about the order.

Loss:
$400
Cons:
  • Poor communication and horrible customer relations

Preferred solution: Deliver product or service ordered

User's recommendation: Don’t use Zales

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Leverne J

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Refund problem

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Need to speak to a live agent they want give me my money back.i paid cash for a ring and I returned it for my cash that I paid for it.

Preferred solution: Full refund

User's recommendation: Bad business

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Gabriella H Mos

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Houston, Texas

Never received item

AI Highlights
  • - Item not received; promised store delivery but no contact.
  • - Tracking shows returned to sender; cannot reach anyone and wants earrings.

I never received my item. I was told it would be delivered to the store close to where i lived because there was a problem with delivery.

Never got a call or an email like i was told.

It says returned back to sender.

I cant seem to get in contact with 1 single person about this. I just want my earrings.

Tracking:1ZY81V760297****12

Loss:
$325

Preferred solution: I would like my item ( earrings ) and a discount at this point. This was gift for Christmas. Mind you its after new years

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Anonymous

Consumer Complaint: Zales Jewelry’s Deceptive Interest Charges

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AI Highlights
  • - Bought a $9,000 ring with 0% financing and was charged $2,647.98 interest after the promo ended.
  • - No warnings were given, reps were unhelpful.
Consumer Complaint: Zales Jewelry’s Deceptive Interest Charges

Im reaching out to share a troubling experience with Zales Jewelry, a major retailer. After purchasing a $9,000 ring with their 0% interest financing plan, I was hit with a $2,647.98 interest charge due to a confusing policy that charges interest on the full amount if even a penny remains unpaid by the promotional periods end.

Despite confirming with a store representative that my balances would be combined under the same terms, I received no clear warnings or courtesy calls. Zales customer service was unhelpful and dismissive. This practice feels predatory and could affect many consumers.

Id love to share my story to raise awareness and protect others. Please let me know if youre interested in covering this issue.

User's recommendation: Watch promotional credit card offers closely.

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3 comments
Guest

“....if even a penny remains”. After your $300 payment you had 140 thousand of those pennies left as your balance.

So stop clutching your pearls like you were cheated over a few cents. That six or twelve month no interest due date should have been circled in red on a calendar.

Guest

It looks like you had $1700 remaining and paid $300. You had $1400 left as your time ran out.

That is way more than one penny. That’s poor planning on your part.

Guest
reply icon Replying to comment of Guest-2724432

It's always somebody else's fault!

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Liz S Vbl

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Unhappy with repair

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AI Highlights
  • - Opal reportedly changed to citrine after exposure.
  • - Replacement costs: $135 metal work, $40 diamonds; $260 courtesy for the replacement.
Zales - Unhappy with repair
Zales - Unhappy with repair - Image 2
Updated by user Jun 25, 2025

Take photos

Original review Jun 10, 2025
In March of 2022, my husband bought me a very pretty, delicate opal pendant necklace. Because it is so delicate, I don't wear it very often but have a number of other opals that I wear 24/7 with no issue.

I was wearing the necklace recently when I noticed that the pretty opal was now a clear yellow stone that my personal jeweler swore was citrine! I contacted customer service after visiting a store location who explained that after doing a google search, it must be an Ethiopian opal which changes with exposure to water, heat, body sweat, etc. They offered to replace the stone as long as I covered the metal work cost which was estimated at $135. Several weeks later, I received a call that the two small diamonds were loose and had to be secured for another $40 which was mandatory.

This past Sunday, my husband and I went to pick up my repaired necklace. The stone was a clear yellow with few opal characteristics! I refused to take possession and again contacted customer service. Their response was defensive stating that they replaced the stone at their cost of $260 as a courtesy and that it was the same quality as the one replaced.

I have yet to decide if I want my $322 necklace back.

Below are photos of the original opal and the same stone in its citrine state. I did not take a photo of the replacement.

User's recommendation: Don't buy opals from Zales

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Beverly J Kgf
map-marker Lexington, Kentucky

Poor customer service experience at your Novi Michigan store

AI Highlights
  • - On Saturday, Nov 22, a female service rep was rude to my wife on two occasions; we had a Zales account for years and will not shop there.

The customer service female on Saturday, Nov 22, was very rude and condescending towards my wife on two occasions. We had a Zales account for several years, but because of this rude customer service treatment, we will not continue to shop at Zales.

Preferred solution: Apology

User's recommendation: Don't shop at Novi store

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Resolved
Sean L Wxl

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Spokane Valley, Washington

Resolved: Unprofessional staff, ignored email, and terrible in-store experience at Zales Store #1670 in Spokane Valley, WA.

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AI Highlights
  • - Issue escalated to corporate; sizing should have been provided.
  • - Manager Kristen Wilderspin resolved it, allowed the return, and issued a $30 credit.
Updated by user May 09, 2025

Company fixed the issue and I have been provided with apology.

Original review updated May 09, 2025
Update (May 9, 2025):
Following my experience, the issue was escalated to Zales corporate on 5/8/25. I was contacted directly and informed that the matter would be addressed internally.

I was told the associate responsible would be coached per company policy, and they acknowledged that the watch sizing should have been provided without issue especially as I was actively making a purchase in-store. They apologized for how the situation was handled and made it clear this did not reflect their standards.
Today, 5/9/25, the store manager, Kristen Wilderspin, reached out and personally resolved the matter. She was professional, took full ownership, and ensured the environment was appropriate for me to return. I came back into the store, made the additional purchase I had originally intended, and was credited $30 to account for the inconvenience and frustration caused.
I stand by my original review this situation never should have escalated, and the behavior I encountered remains unacceptable.

But I also recognize when a company steps up and corrects its course. Credit where it's due: this was handled, and handled well.
I visited Zales Store #1670 on Monday, May 5, 2025, to look at a Bulova 98A179 watch. The manager (Kristen Wilderspin) was helpful, and I followed up that evening with a polite, detailed email asking if they could work with me on the price or warranty, since the watch was over $200 cheaper online with tax and protection plan included. They never responded.
Still, I came back Thursday, May 8, to buy a necklace my wife had liked and to have the watch (which I had to buy from Amazon due to the silence) sized.

I had already paid for the necklace they were boxing it up when I asked about sizing. The associate immediately shifted their attitude and told me it would be a $30 charge.
When I calmly said that charging a paying customer for a basic sizing felt petty, they took it personally, accused me of being rude, and refused to finish the transaction. They stormed off into the back room and left me standing there.

I canceled the necklace on the spot and went down the street to Tracy Jewelers, who took care of it without drama.
Zales had a returning customer and two sales in hand and they lost both over pure attitude and incompetence. Embarrassing.
Pros:
  • Easy to locate item in display
  • Store manager initially seemed helpful
  • Store was clean and well-stocked
Cons:
  • Staff became hostile after learning i purchased online
  • Email to store manager was ignored
  • Charged 30 to size a watch i tried to buy there

Preferred solution: Apology

User's recommendation: Avoid this store entirely. If Zales can’t handle a polite, informed customer, they don’t deserve your business. Support jewelers that respect your time and money.

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2 comments
Hugh Snf

Wow. I was actually considering checking this store out, but after reading your experience — and seeing how many others have had similar issues — I’m definitely going elsewhere.

You were calm, respectful, and spending money. If that’s how they treat returning customers, I’m good.

Zales really out here burning bridges over $30? Yikes.

Guest
reply icon Replying to comment of Hugh Snf

I know, right? I mean how entitled can Sean be?

He can’t even afford to pay to get his watch sized he bought elsewhere.

All over $30. Oh well, Hugh, I mean Sean will learn.

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Elva L Yvd

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Retirement

AI Highlights
  • - They want to know if they have retirement benefits after 2 years.
  • - The contact is Elva at 707-384-****.

I have been trying to contact someone to help me find out if I have any type of retirement. I worked 2 years for the company.

I would like to know if I have anything as a retirement. Elva 707-384-****

Preferred solution: Retirement

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Maritza Bmn

Can’t login or pay my bill online

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AI Highlights
  • - Been trying for two days to sign up to pay online; it won't accept input.
  • - I tried calling for help; they want my SSN and my first born.

Been trying for two days to sign up so I can pay my bill online. It does not accept anything that I put into it.

Tried calling to see if I could get some help.

They want my Social Security number and my first born. Thats just a little bit too much.

User's recommendation: Don’t do it

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Landin Bfd

Billed twice for wedding set

AI Highlights
  • - Payment for the wedding ring set was taken on the order day and again today.
  • - Please have someone contact me immediately about this.

Ordered a wedding ring set paid for the set when ordered! It was taken out of my checking account on the day it was ordered!Today it was taken out again causing my account to be overdrawn! Please have someone contact me immediately regarding this

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Corey K Tiy

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Chicago Ridge, Illinois

Zales Stole my Diamond

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AI Highlights
  • - Zales allegedly did a bait-and-switch with my diamonds.
  • - The 2006 diamond was not traded and stayed in the pendant; the wrong diamond is in the ring.

Zales committed fraud against me and did a bait and switch with my diamond. My husband originally bought my 1 carat engagement diamond in 2006 from Zales.

In 2012 he bought me a 1 carat diamond that went into a pendant from Zales. In February 2023 we were upgrading my 1 carat diamond to a 2-carat diamond. We purchased the 2-carat diamond from Zales and traded my 1 carat diamond that was in my pendant, also bought from Zales. The 1 carat that was in my original engagement ring was not being traded in it was to be put into my pendant and the one in the pendant was to be taken out and traded in.

I have documentation that shows the one in the pendant was being traded in. We gave Zales at 1101 Melbourne Rd Ste. 3041, Hurst, TX 76053 my 1 carot engagement ring, the 1 carat pendant and then they had the 2 carat diamond they were putting into my original engagement ring setting. All 3 of these diamonds were sent off to their jeweler.

Zales had 2 rings and a pendant necklace. We were to get back the 2-carat engagement ring that the diamond was now in my original setting, and a pendant with my diamond that was in my original engagement ring from 2006. We just discovered on September 23, 2024, that they stole my original engagement diamond from 2006 that was not being traded in and left the diamond that we were trading in, in my pendant. We have to take all of my jewelry in twice a year to get inspected to keep the warranty valid.

Zales has done 3 inspections since this all transpired in February of 2023 and have signed off on a diamond bond inspection for a diamond that is not in the ring, this is fraud and breach of contract. The store manager Bridgett Barnardo at the 1101 Melbourne Rd Ste. 3041, Hurst, TX 76053 store confirmed on 9/27/24 that the diamond I am suppose to have in my ring, the diamond that was purchased in 2006 is not in the pendant, she looked at the physical diamond in the store and the paperwork. Bridgett Barnardo, the store manager at 1101 Melbourne Rd Ste.

3041, Hurst, TX 76053 then called Sherri, who wouldnt give her last name, who we have been dealing with at their corporate office on 9/27 and confirmed to her that the wrong diamond is in the ring, that should be on a recorded line They just keep telling us they need to do more research. This store did a bait and switch, took my better-quality diamond that I never authorized them to take and left the less quality diamond that was already in the pendant that was signed off on to trade in. Zales has been committing fraud for the last 18 months.

We were not aware that this had happened until the pendant needed repaired in September of 2024 and they turned the diamond in the pendant to be able to see the GSI number and we were informed on 9/23/24 that the diamond that was in my pendant was the wrong diamond, the diamond that was in my pendant is the one that we agreed to trade in. They tried to offer me 5,900 to replace a diamond that would cost me 10,00 today.

Cons:
  • Steal and decieve

Preferred solution: They stole a diamond that would cost be 10,000 to replace today and they insulted me by offering 5,000.

User's recommendation: Buy from a different company

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About

Related Companies

Signet Jewelers, Kay Jewelers, Jared, Piercing Pagoda, Banter

Summary

Zales is the second largest retailer of fine jewelry in the United States, Canada and Puerto Rico. The company consists of several business parts, such as Zales Jewelers, Zales outlet, Gordon's Jewelers, Piercing Pagoda, Peoples Jewelers, and Mapping Jewelers. All these are chain of shops throughout the North America. The company also operates two major Internet shops. Zales sold Canadian based al the Peoples II kiosks and carts in 2007 and in 2008 they sold Bailey Banks & Biddle jewelry stores to Finlay Enterprises.

Zales reviews and complaints

Zales is ranked 343 out of 4322 in Jewelry and Accessories category

Area Served

USA

Payment Methods

MasterCard

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